Europe is coming up with new legislation to make products more sustainable, recyclable and reusable. The product passport will soon be a prerequisite for putting your product on the European market.
In a product passport, companies record composition, technical data and other information for customers. This passport should accompany a product on its entire journey, from the moment it is sold until it is handed in for recycling. What information you put behind the URL is up to you, such as: product composition, origin, washing information and certificates.
The unique product passport is not yet mandatory, but if you want to recycle products in 2027, you need to be prepared. This can be done by adding a QR code to the brand label. This label with QR-code unlike a hangtag or packaging, always stays with the product and lasts longer than the product itself, keeping information accessible at all times. An additional advantage is that additional costs are low, by combining unique QR codes with the existing brand label.
More and more companies in the textile industry are making the move. Where so far brands chose a static QR code, the demand for unique QR codes has now erupted. In terms of marketing, too, this connection between physical products and the digital world offers many opportunities. After all, as a brand, you come into direct contact with the end user.
About EE Labels and Twintag
A preconception about product passports is that it would be complicated and costly, a difficult subject. With EE Labels and Twintag’s step-by-step approach, the product passport runs effortlessly alongside your existing process. It takes work off your hands, adding and/or integrating additional features can easily be done later.
Read more about unique product passports.